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This short article at Forbes is definitely super exciting
Bill Carmody asked 72 CEOs for their advice in 140 characters and, upon further analysis, discovered 10 categories of behaviors that were consistent against all the answers he got back.
Marketing Mistakes That Could Be Costing You Money
You may think that marketing mistakes are generally isolated and specific to one type of marketing or another. It’s well documented that companies of all sizes regularly make all sorts of mistakes. These mistakes are often based on erroneous thinking and they really do span across the spectrum of methods. A web based business is just as likely to make mistakes as a traditional brick and mortar business. The earlier you can spot any such mistakes, the easier it is to change course and correct them. Let’s take a look at a few commonly made marketing mistakes that are easy to avoid.
Whether you believe this or not, how you present your business can actually influence those who take notice of it. Important people, at least in regard to your business, should be potential customers coming your way. Always try to focus upon your website and physical business if that is what you have. You don’t want to ever create a negative impression as this will carry over to whatever you are selling. Should your company have employees, they are also part of this visual impression that we are referencing. If your customer service people are not very helpful or even short with callers, then that’s a complete turn-off.
One of the biggest marketing mistakes that is evident all over the net is trying too hard. Aggressive selling is something that everyone hates. This equates to trying too hard to sell. Some people do this and are completely unaware that it is happening. You basically want to find someone who will talk to you, not sell to you – someone you can trust. Most people have the ability to realize that hard sell is occurring, mostly because they have experienced it before. Instead, if you build a relationship with people, something completely different will actually occur.
It is essential that you listen to people, not ignore them. This is about asking for feedback about your business, your products or services. Without feedback, you wouldn’t be able to get a third-party perspective on how well you are operating your business. It is so essential to ask your customers for feedback, and an opportunity lost if you don’t. You can actually waste your time doing too many things, and also get confused by your own activities. By talking to your existing customers, you can get the feedback you need right away.
In conclusion, you have seen some common marketing mistakes that can be made.
Always run your business in a confident and professional way. Bad things can happen, but that’s just how it goes. You need to realize that you can handle any problem, any negative situation that comes your way. And when you are confident, then you won’t worry about all the what ifs. Any mistakes that are made should be considered a learning experience, nothing more. Avoid beating yourself up over it and treat it like anything else because that will help to keep you focused on what needs to be done.
Scott Carter PM Capital